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5 Best Practices on Responding to Google Reviews

Published September 5, 2014 617 Views

In this modern age of internet reviews and online feedback, most business owners will agree that the comments they receive from others will have a significant effect on their business.  With Google offering businesses the opportunity to respond directly to comments left on their services, many...

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Google to Rank HTTPS/SSL Websites Higher in Search Results

Published August 8, 2014 970 Views

It remains well-known that secure HTTPS websites offer users a safer and more risk-free way to browse the internet.  Today, Google announced that it would be giving a slightly higher ranking to HTTPS websites with featuring 2048-bit key SSL certificates. Read the blog from Google Webmaster blog...

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Yext Adds 6 New Publishers to Power Listing Network

Published July 31, 2014 735 Views

One of the most challenging aspects of running a business, especially one that relies on its online presence, is maintaining information listing consistency. When a company moves, expands, changes its website address, opens a new location, or adds a new phone number, making sure that information is...

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Why a Do-It-Yourself Website Isn't the Best Idea

Published July 23, 2014 660 Views

The industry has become inundated with companies telling you how fast and easy and fun it is to create your own website.  But before you jump on that seemingly nonstop bandwagon, there are a few things you should really take into serious consideration. Do You Want Your Website to Rank High o...

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The Power of Social Media Marketing

Published March 27, 2014 581 Views

Okay, so you certainly don't need another web developer rambling on about the popularity or global impact of social media.  We're way beyond that point.  What many businesses and organizations fail to consider, however, is the very real impact it can have on your website traffic....

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Updating Old or Outdated Websites for Better Performance

Published February 20, 2014 756 Views

There are a lot of old and outdated websites out there, many of which could be doing a lot better in the search results with some very basic and important site updates. If it's been over a year (or longer) since you last made edits to your company website, this is something that should be high o...

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Importance of Building a Mobile-Friendly Website

Published December 16, 2013 618 Views

Importance of Building a Mobile-Friendly Website

Within the webmaster community there has been considerable debate lately, regarding the importance and impact of mobile website speed, and moreover the role it plays in determining a website's overall score and page rank.  On one end, there are those who swear that it makes no difference wh...

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Google AdWords Certified Partner

Published December 3, 2013 693 Views

Developing a Successful Google AdWords Campaign As some of today's most SEO-savvy businesses know, Google AdWords can be an incredibly successful tool for generating revenue and sales.  When set-up and executed properly, Ad Words can serve as one of the best ways to attract customers wh...

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Rewriting Blogs & Naming Original Articles

Published August 15, 2013 796 Views

One of the most common content-related questions we hear, is how to properly name original articles, when writing new content based on it? Some of the best blog articles, actually come from ideas and opinions presented in others. There's a fine line between whitehat SEO and webspam, however, whe...

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Click Through Rate (CTR) - What Does CTR Mean?

Published August 6, 2013 611 Views

Click-through rate, or CTR as many in the SEO community refer to it, refers to the volume and frequency at which people open and click through a specific online promotion.  It is most traditionally used to determine the success of an e-mail blast, social media promotion, or other online marketi...

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All About Copyscape

Published August 1, 2013 1682 Views

In the world of SEO, website content is arguably one of the most important elements of your online marketing strategy.  Google and other major search engines rely on keyword-rich content, in order to connect you to those seeking your products and/or services.  This has led many to spend si...

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Website Content Upgrade

Published July 28, 2013 556 Views

Website Content Upgrade

How long has it been since you last considered your website's written content?  If you’re like so many business owners, website content is just one of those things that rarely causes problems, and therefore never needs much attention.  But when it comes to your website, catastrop...

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Building High Quality Websites

Published July 26, 2013 628 Views

Before you can ever build a high-ranking site, you'll need to know what attributes and page elements actually make a properly-designed and well-optimized site superior.  While there are quite literally hundreds of design elements to take into account, they really break down into three main...

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Print Advertising Dollars vs. SEO Dollars

Published July 22, 2013 545 Views

As a business owner, you're already well aware of the need to market your company and attract new customers. This is unconditionally applicable for all businesses, regardless of whether you operate a retail store, a large manufacturing facility, any type of professional business services, and ev...

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Choosing the Perfect Google Authorship Headshot

Published July 18, 2013 730 Views

Your Google Authorship photo, inevitably, will have an impact on how frequently (or infrequently) your website gets visited. For many users, especially those who follow Google's webmaster guidelines implicitly, Google+ photos have become the source of some confusion. The Question is, Why does Go...

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Is Your Site's 404 Page User Friendly?

Published June 24, 2013 593 Views

As many of you reading this already know, today's major search engines are looking at an entirely new set of criteria, and using it in deciding where various websites come up in search results. Advanced algorithms have been developed to rapidly scan site maps, and can identify how complete a web...

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Mobile Bounce Rate & Page Speed Can Affect SEO Rank

Published June 16, 2013 748 Views

It remains well-known that websites with a lower bounce rate, coupled with good SEO practices, traditionally tend to rank higher on major search engines. Still there are companies out there who lose visitors every day; not just in the form of those who leave their websites instantly, but in the comp...

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Sweeping changes coming from Google Penguin 2.0

Published May 23, 2013 667 Views

The SEO & webmaster community collectively-crapped themselves upon learning that, this summer Google will be rolling out Penguin 2.0. According to a recent video released by Matt Cutts of Google, this greatly-enhanced version of Google's spam-busting technology will take a direct aim at bogu...

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Improving SEO in 2013 with Quality Website Content

Published February 8, 2013 539 Views

By now, it's safe to assume that many of you are familiar with SEO (search engine optimization), and why it is so essential in getting your website found online. Interestingly enough, a large percentage of the online business community remains in-the-dark with regard to how to properly optimize...

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SEO Copywriting & Website Content

Published November 29, 2012 608 Views

A Website Without Content, is a Website Without a Chance... Content writing is no longer seen as a tool exclusively for the intent of educating and informing would-be customers and clients. Today, a website's written content plays an unimaginably-important role in determining how your company...

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