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Facebook Advertising is ever-evolving, with its rapid improvements and targeting options consistently optimizing your advertising opportunities. With its evolution, it can sometimes be difficult to stay up to date with the changes. 

At Evolution Marketing, we are doing the hard work so you do not have to. We have compiled all the information you would need to ensure your media creative is utilized to the best of its abilities while marking on Facebook.

Facebook Static Single Image Ad Sizes

Design Recommendations

  • File Type: JPG or PNG
  • Ratio: 1.91:1 to 1:1
  • Resolution: At least 1080 x 1080 pixels

Text Recommendations

  • Primary Text: 125 characters
  • Headline: 40 characters
  • Description: 30 characters

Technical Requirements

  • Maximum File Size: 30MB
  • Minimum Width: 600 pixels
  • Minimum Height: 600 pixels
  • Aspect Ratio Tolerance: 3%

Panoramas or 360 Photos
Panoramas and 360 photos may be used on Facebook as an interactive experience with some objectives. Facebook recognizes and processes these photos by looking for camera-specific metadata found in photos taken using 360-ready devices.

Facebook Video Ad Sizes

Design Recommendations

  • File Type: MP4, MOV or GIF 
  • Ratio: 4:5 
  • Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
  • Resolution: At least 1080 x 1080 pixels 
  • Video Captions: Optional, but recommended
  • Video Sound: Optional, but recommended

Videos should not contain edit lists or special boxes in file containers.

Text Recommendations

  • Primary Text: 125 characters 
  • Headline: 40 characters 
  • Description: 30 characters 

Technical Requirements

  • Video Duration: 1 second to 241 minutes
  • Maximum File Size: 4GB
  • Minimum Width: 120 pixels
  • Minimum Height: 120 pixels

360 Videos

With some objectives, you can use a 360 video. When people see this type of ad, they can turn their device or drag their finger to move around within the video and explore every angle.

Carousel Facebook Feed

Design Recommendations

  • Image File Type: JPG or PNG
  • Video File Type: MP4, MOV or GIF
  • Ratio: 1:1
  • Resolution: At least 1080 x 1080 pixels

Text Recommendations

  • Primary Text: 125 characters
  • Headline: 40 characters
  • Description: 20 characters
  • Landing Page URL: Required

Technical Requirements

  • Number of Carousel Cards: 2 to 10
  • Image Maximum File Size: 30MB
  • Video Maximum File Size: 4GB
  • Video Duration: 1 second to 240 minutes
  • Aspect Ratio Tolerance: 3%

Collection Facebook Feed

Design Recommendations

The cover image or video that displays in your collection ad uses the first media asset from your Instant Experience.

  • Image Type: JPG or PNG
  • Video File Type: MP4, MOV or GIF
  • Ratio: 1:1
  • Resolution: At least 1080 x 1080 pixels

Text Recommendations

  • Primary Text: 125 characters
  • Headline: 40 characters
  • Landing Page URL: Required

Technical Requirements

  • Instant Experience: Required
  • Image Maximum File Size: 30MB
  • Video Maximum File Size: 4GB

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