Martin Splitt (Developer Advocate, Google) and Sandhya Guntreddy (Principal Program Manager, Microsoft) discuss the most common SEO questions they get, the trends they see in the SEO community as well as Bing Webmaster Tools and Google Search Console.
Back in the day, spamming the internet with backlinks everything to increase your rank on a Google search was easy to do. Since then Google's algorithms have changed drastically and backlinks are no longer a huge ranking signal.