June 24, 2013
As many of you reading this already know, today's major search engines are looking at an entirely new set of criteria, and using it in deciding where various websites come up in search results. Advanced algorithms have been developed to rapidly scan site maps, and can identify how complete a website is. This makes it all the more important to have a 404 Error page that is developed correctly, by someone familiar with evolving SEO requirements.
For those of you who are new to all this, a 404 page informs the would-be visitor, that the page in question does not exist. Many times it's due to a simple typing error, but there are other reasons why it would appear. But that's not really the purpose of this article. A properly-developed 404 Error Page has always been important, especially from a user's perspective. With the advent of Panda, Penguin and now Penguin 2.0, the 404 page is now an essential part of a well-rounded SEO strategy.
What Makes a 404 Error Page Optimized?
- Returns correct 404 response code
- Create useful links that will redirect the user to your main pages
- Keep the 404 page within your website design & layout
- Create useful 404 Pages
At CMS Max in Rochester, we utilize the most current SEO practices and updates, to ensure that your site is highly-favorable in the eyes of major search engines. If your website site is currently without a 404 page, or if you're simply not getting the online traffic you need to thrive, we can help you resolve it quickly and affordably.