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It is important to note that if you have multiple email lists, when a user unsubscribes from any list, it'll unsubscribe them from all lists that they're currently subscribed to.

A user will easily be able to unsubscribe themselves by a noticeable "Unsubscribe" link at the bottom of any email you send out.

Building & Branding Websites that Get Results

The world's fastest and most SEO friendly website code.